VIDEOS
Versa
Ace
Fitbit Flyer
Ionic
DECK ELEMENTS
Brian Zalewski
Editor • Director • Creative Director (video)
Creative Director•co-director•Editor
Faced with a growing need to launch products in new categories, Fitbit wanted to create an impact with its 3 newest flagship products, the Fitbit Ionic, Fitbit Ace and Fitbit Versa smartwatch. I collaborated with Bonfire Labs and its team of creative, visual-problem solvers to help communicate the product’s features and consumer value proposition with a series of short films including 2 global broadcast spots, Point-of-Purchase videos, feature videos, and technical deep dives. We helped FitBit deliver both information and excitement with a successful launch for both products, with over 2 million views on YouTube to date.
**concepting, creative deck creation, directing, editing**
