VIDEOS
Karma Launch Video.
Hero5 Launch Video
GoPro Care
HERO5 Session Launch Video
DECK ELEMENTS
Brian Zalewski
Creative Director (video) • Director • Editor
Creative Director•director • Editor
I worked with GoPro and Bonfire Labs to explore and create dozens of elements to help launch the Hero5, Hero5 Session, Karma drone and GoPro editing software. We created launch videos, several Point-of-Sale videos for use in retail environments, video bumper exploration and technical deep dives into their products. In general when it came time to show the hardware products themselves, traditional photography wasn’t enough. We wanted to go inside and show the products’ entire anatomies, so our artists created stunning 3D product renderings and photo real renders.
We also introduced the public to their GoPro Care Program (I was also the humble VO talent as well) and solved the problem of GoPro's Custom Solutions program in which there was no footage yet of the product. We solved this issue with killer blueprint 3-D renderings inside of current GoPro footage.
**concepting, creative deck creation, directing, editing, post supervision**
